“WE VALUE OUR PARTNERSHIP WITH YOUR COMPANY AND WOULD BE PLEASED IF YOU COULD BE ASSOCIATED WITH THE NEW WEB DEVELOPMENT PROJECT. WE LOOK FORWARD TO WORKING WITH YOU ON OTHER PROJECTS BESIDES THE CHECK ENTRY WHICH YOU HAVE BEEN DOING SO WELL FOR US.”
“Great Job. Our client was really impressed with the quality of the work. Our contract has been extended for 2 years, thanks to you.”
In today’s always-online society dominated by mobile device usage and search results, word of mouth has been replaced by social media and online review sites.
Consumers also trust online reviews. Bad reviews, good reviews or a lack of reviews can make or break a small business and understanding their impact is essential.
Online Review Sites get Tons of Traffic
Many consumers will seek out information on businesses by visiting online review sites.
The Review Platform Matters
Google wants to provide users with the best possible results and values reviews as much as consumers do.
The Volume Also Matters
This could involve incentivizing customers for reviewing products by promising a future discount or free gift upon completion of a review.
Reviews Impact Search Rankings
Google currently displays the top three most relevant businesses for any search. When multiple companies are available locally and meet the search criteria, Google turns to online reviews as a way to further determine which of the three businesses to display.
Customers Will Pay for Highly-Rated Products
In addition to driving traffic and generating sales, online reviews can also impact a business’ bottom line.